BMW's strategic plan includes global sales increases, substantial spending cuts, aggressive financial targets, U.S. production increases, more alliances, and the possible establishment of a fourth brand. The automakers are determined to:
A) increase worldwide sales to 1.8 million cars and SUVs by 2012 and more than 2 million by 2020
B) cut spending by $8.5 billion (U.S.) by 2012
C)improve profitability to compete better with Mercedes-Benz
D)increase U.S. production by 71 percent to 240,000 vehicles by 2012
E)buy more U.S. parts
F)increase Mini production to 260,000 vehicles per year
G)increase China's sales to 44,000 vehicles a year from 30,000
H)maintain its status as an independent company while looking for more strategic alliances where there are “synergies and efficiencies”
I) possibly establish a fourth brand.
No comments:
Post a Comment