BMW comes back to Super Bowl

BMW is returning to the Super Bowl after 10 years, as it enters one of the busiest periods of new model and product launches in its history. Stacey Morris, marketing communications manager at BMW, says "we're in the window of our biggest launch period in history and the Super Bowl gives us the stage to make that big impact". BMW returning to the Super Bowl after 10 years is a sign that its committing to heavily reinvesting in advertising ahead of its mix of new car launches. BMW's Super Bowl spots are expected to feature its all-new 6-Series, 5-Series, X3 Crossover and its upcoming Active E electric vehicle.