The partnership between BMW and the GSD&M Idea City agency will end on December 31, after five years of collaboration. The reasons behind the separation are unclear. Some say that BMW was fired by the agency. Other say the death of BMW’s vice president of marketing, Jack Pitney, earlier this year, weighed heavily in the decision. The separation was initiated by the agency, not BMW. The Joy campaign, which was started by GSD&M Idea City, will still continue.
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