BMW is betting on a new, high-tech marketing system to build both sales and owner loyalty rates. The new program is designed to increase contact between the company and their customers. BMW has been offering heavily subsidized loans, often with interest rates of just 0.9% or 1.9% to make it easier to pay down equity in a hurry. BMW is also looking at how much to emphasize leasing. One reason is that leasing provides a steady and predictable supply of used cars that feed BMW’s popular certified pre-owned program.
Sales will automatically get a boost if you are using appropriate marketing strategy to attract the potential audience. I have tried various marketing methods to but since I have been using text message marketing for car dealerships the sales are working in much quickly.
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